ONDC, launched by DPIIT in 2022 to counter Amazon–Flipkart and Swiggy–Zomato, is shifting from retail to mobility and logistics. Retail orders fell from 6.5M to 4.6M and share from 47% to 29%, but the network now spans 600+ cities, six lakh sellers, and sees mobility via Namma Yatri and Ola drive 56% of transactions.