Snapchat partners with Perplexity AI in a $400M deal to integrate AI search into its platform by 2026

Snapchat will integrate Perplexity AI into its chat platform through a $400 million deal starting January 2026. The partnership embeds Perplexity’s AI into the My AI chatbot, delivering instant, context-aware answers to Snapchat’s 940 million users. The move diversifies Snap’s revenue beyond ads while giving Perplexity broad exposure. Snap reported Q3 revenue of $1.51 billion.