Infibeam Avenues to transfer e-commerce platform to Rediff.com for ₹800.39 crore

Infibeam Avenues will transfer its e-commerce platform to Rediff.com for ₹800.39 crore, raising its stake in Rediff to 82.7% for strategic control and collaboration in AI, e-commerce, and payments. CEO Vishal Mehta says the deal boosts growth, focus, and agility. Infibeam will prioritise CCAvenue and Phronetic.AI, while Rediff integrates the platform into RediffOne, strengthening enterprise offerings and leveraging its marquee client base, including Government eMarketplace.