Research-backed Skincare Brand Asaya Secures Rs. 28 Crore in Pre-Series A Funding

Research backed Asaya has secured ₹28 crore in pre-Series A funding led by RPSG Capital, with backing from Dot & Key founders Suyash and Anisha Saraf, along with OTP Ventures and Huddle Ventures. Founded by Neeraj Biyani and two FMCG veterans, Asaya has grown 400% YoY with its patented MelaMe™ molecule and now plans six new product launches and an innovation center.