D2C Pickle Brand FarmDidi, raises over INR 7cr in Seed funding to grow online and Empower 5000+ Rural Women

FarmDidi, a D2C pickle brand empowering rural women, raised ₹7 Cr seed funding led by Samved Ventures, LetsVenture, and others. Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, it will expand its ‘Didi’ network from 2,000 to 5,000+. With ₹18 Cr ARR, top-selling Amazon pickles, and presence on Blinkit, Zepto, and Instamart, FarmDidi targets empowering 1M rural women via traceable foods.