Kidswear brand Orange Sugar secures ₹4 Cr Pre- Seed to fuel new product lines & distribution expansion

Orange Sugar raised ₹4 crore in pre-seed funding from Consumer Collective by Atrium and Ramakant Sharma, with angels like Saurabh Jain participating. Founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, the brand focuses on 100% cotton kidswear for ages up to 10. The funds will drive new product launches, strengthen distribution, and expand presence across Myntra, FirstCry, and Nykaa Fashion.