Wingify Acquires Blitzllama to Enhance VWO with AI-Powered User Insights

Wingify, owner of VWO, has acquired Blitzllama, an AI-driven user insights startup, for an undisclosed sum in cash. Blitzllama, founded in 2021, enables real-time analysis of user feedback via in-product responses and AI-powered sentiment analysis. The integration of Blitzllama into VWO will connect behavioral data with direct user feedback. Wingify’s annual recurring revenue nears $60 million. Profit declined in FY25, although revenue grew 34% to Rs 386 crore.