Amaani raises $3M Seed funding from Peak XV’s Surge

Amaani, a Middle Eastern beauty and wellness startup, has raised $3M seed funding from Peak XV’s Surge to expand its Arab beauty brand AÏZA and build culturally inspired global labels. Founded by ex-Sequoia investor Shubham Poddar, Amaani targets the $12B GCC beauty market growing at 12% annually. AÏZA, launched in May 2025, hit $2M annualized revenue in three months with vegan, cruelty-free products rivaling Huda Beauty.