India’s E-commerce Booms 24% Amid Diwali 2025 Shopping Frenzy

India’s e-commerce sector grew 24% in order volumes and 23% in GMV during Diwali 2025, reaching ₹6 trillion in sales, per Unicommerce. Quick commerce surged 120%, brand websites 33%, and marketplaces held 38% share. Tier II–III cities drove 55% of orders, with FMCG, furniture, beauty, and wellness leading growth, highlighting strong regional demand and digital expansion.