Reliance Unveils Campa Sure, Ignites Bottled Water Price War

Reliance will launch Campa Sure in October 2025 to disrupt India’s ₹16,000 crore bottled water market, rivaling Bisleri, Kinley, and Aquafina. Priced at ₹15 per liter and ₹5 for 250ml, it mirrors Jio’s affordability play. With new bottling plants like Guwahati and Reliance’s vast retail reach, experts expect wider access and price cuts from competitors, boosting consumer benefits.