Zoho Is Set to Expand into Consumer Fintech with Zoho Pay, Integrating Payments into Arattai

Zoho is set to launch Zoho Pay, a secure consumer payments app integrated with its Arattai chat platform for in-chat transactions. CEO Sivaramakrishnan Iswaran emphasized its seamless experience. Sridhar Vembu unveiled new PoS devices, while partnerships with NPCI’s NBBL boost digital payment capabilities. With UPI, card support, and future lending plans, Zoho Payments anchors its $1 billion fintech growth.