Brokerage platform Zerodha has invested $5 million (around ₹45 crore) in stock-analysis startup Tijori Finance, strengthening its ecosystem of research and analytical tools for investors.
Tijori already powers stock insights for Zerodha’s investing app Kite, and the fresh capital will help the startup expand beyond retail users. Founder and CEO Siddharth Hegde said the company now plans to build AI-driven products tailored for mutual funds, asset managers, and insurers. The valuation and equity structure after the investment were not disclosed.
For retail users, Tijori offers real-time alerts via WhatsApp, providing updates on corporate disclosures, quarterly results, and regulatory actions. The company said it is continuing to deepen its market data stack by integrating regulatory filings, investor presentations, sector trends, raw material data, and company financials—aiming to build a more complete market-intelligence engine.
With more institutional capital flowing into AI-led decision tools, Tijori’s move signals a shift from simple screening platforms to smart research engines built on structured data and automation.
Zerodha’s latest backing aligns with its long-term strategy of supporting independent fintech and research-infrastructure players to strengthen India’s retail investing ecosystem.
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