Nuyug secures ₹2.5 Cr pre-seed funding to fuel its offline presence, diversifying products & investing in R&D

Nuyug, a celebration-wear jewelry brand co-founded by Ankur Dua and Manali Thareja, raised ₹2.5 crore in pre-seed funding led by AJVC. The funds will support channel expansion, R&D, and product diversification. Nuyug bridges imitation and fine jewelry with skin-safe, gold-toned designs for weddings and festivals. In eight months, it achieved ₹1 crore ARR and launched 400+ products via its D2C platform, Myntra, Nykaa Fashion, and Amazon.