Bharat Taxi, a government-backed ride-hailing initiative, is seeing rapid early traction ahead of its wider rollout, adding up to 45,000 new users daily as it nears a nationwide launch. Supported by the Ministry of Cooperation, the app has crossed four lakh registered customers, a milestone the ministry publicly highlighted on its official X handle while underscoring that registrations have accelerated to around 40,000–45,000 a day over the past two days. The consumer app currently ranks ninth on the Google Play Store and thirteenth on Apple’s App Store, while its driver-focused version holds the twentieth spot on the Play Store.
The platform marks a significant intervention in India’s competitive ride-hailing market, which has so far been dominated by private aggregators. Operated by Sahakar Taxi Cooperative Limited, Bharat Taxi follows a cooperative ownership model intended to offer a driver-centric alternative. During its initial phase, the service is running on a zero-commission structure, enabling drivers to retain the full fare from each ride. The cooperative is promoted by eight major institutions, including the Gujarat Cooperative Milk Marketing Federation (Amul), IFFCO, NABARD, and the National Cooperative Development
On the consumer side, Bharat Taxi offers features such as mobile booking, transparent fares, real-time vehicle tracking, multilingual support, and round-the-clock customer service. Safety tools include options to alert the police, notify emergency contacts, and trigger an in-app siren. Early user feedback, however, points to a work-in-progress experience, with some riders flagging pricing anomalies, including identical fares for AC and non-AC vehicles in certain cases. The platform plans to set up dedicated airport pickup and drop zones and expand to more than 20 cities following its initial Delhi rollout.
