Google Unveils AI Shopping Agents to Transform Retail Experience

At the National Retail Federation (NRF) 2026 conference, Google Cloud introduced Gemini Enterprise for Customer Experience, an AI-driven commerce suite that automates digital retail journeys from product search to post-purchase follow-up. Early adopters include Kroger, Lowe’s, Woolworths, Papa Johns, and Home Depot, highlighting strategic stakes and emphasizing retailer-owned AI ecosystems and multimodal, high-touch customer experiences.