Bharat Ke Super Founders, India’s founder-first entrepreneurial television series launched on Amazon MX Player, has facilitated a ₹3.5 crore funding commitment for Aloe Ecell, a climate-focused startup addressing the environmental impact of disposable dry-cell batteries.
The funding structure includes ₹2.5 crore raised through equity for a 4.16 percent stake and ₹1 crore in debt financing by Recur Club, aimed at supporting scale-up through quick commerce distribution and operational expansion. The deal reflects the show’s approach of matching capital structures to real business requirements, rather than symbolic investments.
The funding round on Bharat Ke Super Founders saw participation from the show’s Tycoons, a panel of seasoned business leaders backing high-potential founders. Dr. Velumani committed ₹1.25 crore for a 2.08 percent equity stake, while Nitish M invested ₹50 lakh for 0.83 percent equity. Aditya S participated with ₹25 lakh for 0.42 percent equity, and Shanti M committed ₹50 lakh for 0.83 percent equity. The remaining capital was structured as debt financing by Recur Club, enabling faster market access and operational scale-up.
Aloe Ecell works on sustainable alternatives in the primary battery segment, having developed 100 percent eco-friendly AA and AAA batteries that replace toxic chemical electrolytes with an aloe vera extract-based electrolyte. The batteries are targeted at low-power household devices such as remotes, clocks, toys, and cameras, and are positioned as leak-proof, longer-lasting, and cost-effective, with an integrated recycling programme.
The startup’s innovation addresses a largely overlooked environmental issue. In India, an average individual discards 15 to 20 batteries annually, resulting in nearly 230 crore used batteries each year. Studies indicate that a single discarded battery can contaminate up to 1.67 lakh litres of water, highlighting the need for scalable, consumer-friendly alternatives to conventional dry-cell batteries.
With this funding, Bharat Ke Super Founders continues to reinforce its positioning as a platform that goes beyond pitch-led entertainment, enabling founders to secure serious capital aligned with sustainability, scale, and long-term impact. The Aloe Ecell deal underlines the show’s focus on backing businesses that combine commercial viability with measurable environmental outcomes.
