DTDC Express launches rapid commerce vertical Raftaar

DTDC Express, marking its 35th anniversary, launched Raftaar, a rapid commerce vertical enabling 4–6 hour deliveries through hyperlocal dark stores. A white paper with BCG outlined rapid commerce’s transformative role in Indian e-commerce and logistics. Chairman Subhasish Chakraborty highlighted DTDC’s readiness to scale, while Executive Director Abhishek Chakraborty positioned Raftaar as a strategic shift to deepen consumer engagement, with a strong focus on Tier 2 and 3 markets.