Myntra and SUGAR Cosmetics Partner Up to Launch Molten Beauty, a Gen Z-Focused Beauty Brand

Myntra and SUGAR Cosmetics launched Molten Beauty, a Gen Z-focused vegan, cruelty-free brand blending skincare and makeup. The range debuts with 15 products, priced ₹250–₹400, including lip tints and moisturizers, with plans to expand to 50+ SKUs. Available on Myntra, moltenbeauty.com, and M-Now, the launch targets 25M Gen Z shoppers during festive sales, tapping India’s fast-growing online beauty market.