SG partnered with Salesforce to digitize its sales and dealer operations across 850+ Indian locations

Sanspareils Greenlands (SG) has partnered with Salesforce to digitize sales and dealer operations across 850+ Indian locations, marking Salesforce’s entry into India’s cricket equipment sector. SG will deploy Salesforce Service Cloud and a Dealer Management System for real-time insights, automation, and improved support. CEO Paras Anand stressed data agility, while Salesforce’s Aditi Sharma highlighted AI’s role. The move integrates SG’s product range and boosts partnerships, with Agentforce enhancing AI capabilities.