Point AI raises $5.3M to boost product development, customer acquisition, and core operations

The Point AI, formerly Try ND Buy, raised $5.3M led by Yali Capital to expand product development, customer acquisition, and operations. It provides AI solutions to boost e-commerce conversions, cut returns, and personalize shopping by integrating commerce, behavior, and supply-chain data. Competing with Criteo, Algonomy, and Fractal, Point AI focuses on return optimization and pricing for large online merchants.