India’s largest rural auto–fintech platform, Tractor Junction, has raised ₹200 crore (USD 22.6 million) in its Series A round, signaling a major boost for the country’s rural mobility and financial inclusion ecosystem. The round was led by Astanor, a global impact fund headquartered in Europe and known for backing breakthrough agri and food-system startups. This marks Astanor’s first-ever investment in India, showing strong conviction in Tractor Junction’s rural-focused model. Existing investors Info Edge and Omnivore also participated.
The raise includes USD 17 million in equity and USD 5.6 million in debt, which will help the company deepen its digital capabilities, expand its on-ground network, and scale its fintech arm FinJ to reach more farmers across India.
Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction started in a modest 200 sq. ft space. Over the years, it has grown into a full-stack rural vehicle ecosystem — combining digital discovery, physical retail, and financial products for farmers and rural consumers. The growth has been exceptional: the company has achieved a 13x jump in revenue over the last three years, reflecting strong adoption among rural users.
Today, Tractor Junction operates at a scale with 6 crore annual visitors, 50+ OEM partnerships across tractors, commercial vehicles, two-wheelers, and three-wheelers and a fast-growing COCO (Company-Owned, Company-Operated) store network in 75 cities across 6 states. These physical stores give farmers a trusted hub to buy, sell, finance, and insure used tractors and commercial vehicles, especially important for small and marginal farmers who rely on pre-owned equipment to sustain their livelihood.
