FAE Beauty Raises INR 17 Crore to Scale Inclusive, Skin-First Makeup Up in India

FAE Beauty raised INR 17 crore ($2M) led by Spring Marketing Capital to boost innovation and omni-channel presence. Founded by Karishma Kewalramani, it redefines color cosmetics for Indian skin tones with skincare-infused products like Lip Whip and Eye-Deal Kajal. Focused on hydration and anti-pigmentation, FAE sells via its D2C site, Amazon , and Nykaa .