Zerodha Invests $5M in Tijori Finance to Power AI-Led Market Intelligence

Zerodha invested $5 million in Tijori Finance to strengthen AI-driven market intelligence. Tijori, which powers insights for Zerodha’s Kite app, plans expansion into mutual funds and insurance. It offers real-time WhatsApp updates on disclosures and regulatory moves, integrating filings and financial data for richer analytics. The move supports Zerodha’s push toward smart research tools and a stronger retail investing ecosystem.