India’s Trade Enablement and Marketing (TEAM) Scheme Harnesses Digital Infrastructure to Boost MSME Growth

India’s TEAM Scheme is transforming MSME access to digital markets through integration with ONDC, offering digital storefronts, payments, and logistics support. Targeting five lakh MSMEs by 2027, it emphasizes inclusion, with half being women entrepreneurs. Implemented under the RAMP program, TEAM focuses on capacity building in smaller cities. Unlike credit schemes, it enables market access via technology, with NSIC and states coordinating execution.