Honasa Consumer to Acquire Men’s Personal Care Brand Reginald for $23.5M

Honasa Consumer is set to acquire BTM Ventures, parent company of Reginald Men, for INR 195 Cr. The deal involves a 95% equity stake purchase, with the remaining 5% acquired after twelve months. Reginald Men, founded in 2022, specializes in men’s personal care, deriving 80% of its sales from South India. Honasa aims to strengthen its presence and expand into the men’s grooming sector through this acquisition.