Underneat Secures $6 Million to Scale Operations and Strengthen Distribution Channels

Underneat, the D2C innerwear brand co-founded by Kusha Kapila, has raised $6 million in pre-Series A funding led by Fireside Ventures. The funding will fuel scaling operations and strengthening distribution. Underneat offers shapewear and has surpassed INR 150 Cr in annual run rate. The brand competes in India’s growing innerwear market.