Zoho’s Messaging App Arattai Expands to Android TV, Taking on WhatsApp’s Missing Gap

Zoho has launched its Arattai messaging app on Android TV, aiming to revive interest in the privacy-focused platform. The update enables video calls and meetings on smart TVs using QR-based login and external webcams. Announced by founder Sridhar Vembu on January 1, 2026, the move differentiates Arattai from WhatsApp and signals Zoho’s push toward video-led growth after fluctuating download trends in 2025 across Indian market.