GOAT Life Secures Additional Funding to Fuel Expansion in Ready-to-Eat Segment

GOAT Life, a D2C breakfast brand founded by Yash Kalra, secured an additional Rs 1.6 crore, led by D2C Insider Super Angels. The funds will support expansion on Blinkit and Swiggy Instamart, new flavors, and supply chain improvements. Rebranded from GoOAT in 2025, GOAT Life focuses on ready-to-eat oats, avoiding refined sugar and preservatives. Monthly revenue surged from Rs 10 lakh to Rs 65 lakh, with 70% from D2C channels. Competitors include MiHeSo and True Elements.