Bharat Ke Super Founders, India’s founder-first entrepreneurial television series streaming on Amazon MX Player, has facilitated a ₹1.65 crore funding commitment for Digital Labour Chowk Rozgar, a platform building digital infrastructure for India’s daily wage and construction workforce.
The funding structure includes ₹65 lakh in equity funding for a 3.25 percent stake and a ₹1 crore grant, reflecting the show’s approach of deploying capital structures aligned to the realities of impact-led, scale-focused businesses rather than symbolic cheque moments.
The deal saw participation from the show’s Tycoons, a panel of seasoned business leaders backing founders addressing large, under-served markets. Dr. Velumani committed a ₹1 crore grant, recognising the platform’s role in formalising India’s informal labour ecosystem. Shanti M invested ₹40 lakh for a 2 percent equity stake, while the remaining equity participation was structured through market-linked investments, including ₹25 lakh for 1.25 percent equity, along with contributions from Mrunal (₹10 lakh) and Pranav from LVX (₹15 lakh).
Founded by Chandrashekhar Mandal, Digital Labour Chowk Rozgar was born from a moment of on-ground observation. While passing a traditional labour chowk, Mandal noticed daily wage workers waiting for hours with little visibility, bargaining power, or job security. During the COVID-19 lockdown, his research into the construction labour market revealed a paradoxical reality: acute labour demand coexisting with widespread worker uncertainty. What began as a simple Facebook initiative connecting workers to contractors soon evolved into a full-fledged digital platform.
By September 2020, Mandal quit his job to focus full-time on the venture. Following incubation support in Pune and early backing from institutional and corporate investors including City Bank and Hitachi India, the platform raised close to ₹1 crore in early funding, laying the foundation for national scale.
Launched in March 2023, Digital Labour Chowk Rozgar now connects over 1.5 lakh registered workers with 10,000 subcontractors and 20,000 plus companies posting projects across India. The platform enables workers to view pan-India job opportunities, improving access, transparency, and bargaining power, while allowing contractors and large enterprises, including infrastructure majors, to source verified labour at scale.
Beyond job matching, the platform is building a comprehensive ecosystem for India’s daily wage workforce, integrating attendance tracking, payroll processing, skill development, and social security and FinTech linkages. The model aims to move informal labour towards structured, traceable, and dignified employment, without disrupting the flexibility the sector depends on.
India’s construction and infrastructure sectors employ over 50 million workers, many of whom remain outside formal systems of banking, social security, and skill certification. Digital Labour Chowk Rozgar addresses this structural gap by bringing visibility, verification, and continuity to a workforce that has traditionally operated at the margins of the formal economy.
With this deal, Bharat Ke Super Founders continues to reinforce its positioning as a platform that enables founders building foundational infrastructure for India’s growth economy to access serious, purpose-aligned capital. The Digital Labour Chowk Rozgar investment underlines the show’s commitment to backing businesses that combine commercial scalability with systemic social impact.
