Troovy raises $5M Series A to expand distribution across e-commerce and D2C channels and introduce new products

Troovy, a Gurugram-based clean-label snack startup, secured $5 million in Series A funding led by Fireside Ventures and Sharrp Ventures. Existing investors like Spring Marketing Capital also participated. Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy focuses on healthy snacks for families, avoiding refined sugar and preservatives. The funds will expand distribution across e-commerce and D2C channels and introduce new products. Troovy targets Rs 100 crore revenue in the coming years, driven by its 5X growth in the last five months. They plan to deepen digital penetration and use ingredients like millets and nuts.