HomeEssentials, a D2C brand specializing in home and kitchen essentials, has successfully secured ₹70 Cr (approximately $7.7 million) in a Pre-Series B funding round. The investment was spearheaded by 360 ONE Asset, with continued support from existing investor India Quotient. This fresh capital injection is earmarked for bolstering HomeEssentials’ omnichannel presence and significantly expanding its product range within the kitchen and home improvement sectors.
Founded in 2024 by Tanishq Jain and Divyam Jain, HomeEssentials aims to bridge the gap between high-end luxury brands and generic, unbranded utility items. The company offers a diverse portfolio of budget-friendly products spanning cookware, home furnishings, bathroom essentials, and more, blending contemporary designs with practical usability. Currently, HomeEssentials boasts over 1700 SKUs across more than 25 categories and operates two physical stores in Noida and Gurugram.
The company plans to leverage the new funding to aggressively expand its retail footprint, targeting 20 stores across Tier I and Tier II cities by the end of 2026. Tanishq Jain emphasized the company’s vision to establish itself as the premier destination for thoughtfully designed home and kitchen necessities. He noted that the positive response to HomeEssentials’ experiential stores validates the demand for products that are both functional and aesthetically pleasing. The capital will enable the company to expand from a robust online presence to strategically designed physical stores across key urban centers.
Prior to this Pre-Series B round, HomeEssentials secured ₹18 Cr in a Pre-Series A funding round from India Quotient in June of the previous year. The D2C home essentials market is experiencing a surge in demand, driven by consumers seeking to modernize their living spaces. Industry projections indicate substantial growth, with the Indian home decor and furnishings market expected to exceed $40 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 10%, fueled by urbanization, increasing disposable incomes, and evolving consumer preferences.
This growth potential has attracted increased investor interest in the home and furnishing space. Recently, D2C brands such as Haus & Kinder raised INR 30 Cr, and EcoSoul secured $20 million to accelerate their omnichannel growth strategies, highlighting the dynamic nature of the market.
