Fraganote, a D2C perfume and fragrance brand, has raised $3 Mn (about ₹28.7 Cr) in Series A funding led by V3 Ventures (V Cube Ventures SA), with existing investor Rukam Capital also participating. V3 Ventures invested $2.6 Mn, while Rukam Capital infused $0.6 Mn. The company previously raised $1 Mn from Rukam Capital in a pre-series A round last year.
Cofounder Garima Kakkar said the startup will use the capital to build brand identity, strengthen omnichannel distribution and widen its range beyond perfumes into fragrant body wash, mist, lotion and other body care products. Founded in 2023 by Kakkar and Arjun Anand, Fraganote currently sells around 42 SKUs.
The company generates 60% of revenue from its website, 20% from quick commerce platforms including Blinkit and Zepto, and 10% from ecommerce marketplaces such as Nykaa, Myntra and Amazon. Offline retail contributes another 10% through multi-brand outlets and kiosks in 14 tier I and II cities. Fraganote plans to expand its kiosk network to 100 by the end of the year.
Kakkar said the brand’s longer-term plan is to develop a broader fragrance and personal care portfolio with an international outlook. Fraganote claims a customer base of 3 Lakh, a 35% repeat rate and an average order value of ₹1,500.
The startup designs and formulates products in-house, with assembly handled through contract partners. It sources borosilicate glass bottles and atomisers from China, while perfumes come from Europe, the Middle East and India.
Kakkar said Fraganote grew 5X in FY26 over FY25, without disclosing revenue. The company is targeting about ₹60 Cr revenue by FY27 and ₹100 Cr within 18 months. It competes with Secret Alchemist, Pilgrim, Plum and Skinn by Titan in India’s growing D2C fragrance market.
