Google Cloud launches Gemini Enterprise for Customer Experience at NRF 2026, bringing multimodal AI shopping agents to major retailers including Kroger, Lowe’s, Woolworths, and Papa Johns, while emphasizing retailer-owned AI ecosystems and expanded partnerships with Home Depot and Papa Johns for nationwide AI-assisted ordering in 2026.

Anthropic launches Claude for Healthcare, challenging OpenAI’s ChatGPT Health with HIPAA-ready tools, health record integrations, and major partners like AstraZeneca, Sanofi, and Banner Health, while experts warn of privacy and regulatory gaps around consumer-facing AI assistants in medicine.

Amazon launches Alexa Plus, a web-based conversational AI that extends Alexa beyond Echo devices, challenges ChatGPT and Google Gemini, and deepens smart home and commerce integration for over 600 million devices worldwide.